Brand guide · v1.0
Make the signal louder than the noise.
FutureContent is clear, incisive, and optimistic. The identity pairs an editorial black-and-white foundation with one high-energy signal color for the moments that matter.
01 · Logo
Content, detected.
Three lines represent content. The signal square marks the insight FutureContent finds inside it.
Keep clear space equal to half the mark width. Never recolor, stretch, rotate, outline, or separate the signal from the mark.
02 · Color
Mostly monochrome.
Signal is punctuation, not wallpaper. Aim for roughly 80% neutral, 15% supporting gray, and no more than 5% chartreuse.
Ink
#111111
Paper
#FAFAF7
Signal
#C8FF3D
Muted
#686864
Line
#DEDED8
White
#FFFFFF
White is the primitive brand color. The semantic Surface token aliases White for cards and elevated content.
03 · Type
Aa
Arial is the practical launch typeface: direct, neutral, and available everywhere. Use tight display tracking and sentence case.
Decisive headlines.
Calm body copy explains. Short labels orient. Numbers and technical metadata use a monospace face.
SCAN_04 / SIGNAL_FOUND
04 · Voice & UI
Clear. Useful. Human.
Clear
Say exactly what happened.
Incisive
Lead with the useful finding.
Optimistic
Show the next best action.